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	<title>Prose &#187; publishing industry</title>
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	<description>Fresh Perspective, Authentic Approach, Meaningful Impact</description>
	<pubDate>Fri, 27 Aug 2010 17:14:15 +0000</pubDate>
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		<title>GOOD, a magazine and more</title>
		<link>http://prose-blog.com/publishing-industry/good-a-magazine-and-more/</link>
		<comments>http://prose-blog.com/publishing-industry/good-a-magazine-and-more/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 02:26:36 +0000</pubDate>
		<dc:creator>rosemary</dc:creator>
		
		<category><![CDATA[publishing industry]]></category>

		<category><![CDATA[Ben Goldhirsh]]></category>

		<category><![CDATA[GOOD]]></category>

		<category><![CDATA[Inc.]]></category>

		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://prose-blog.com/?p=103</guid>
		<description><![CDATA[In 2006, Ben Goldhirsh, the son of the founder of Inc. magazine, founded a new publication called GOOD.  Written for &#8220;people who give a damn,&#8221; the magazine covers social issues, politics (from a non-partisan perspective) and sustainable living.  What&#8217;s most fascinating about this nascent medium is its business model.  All subscription fees are donated to charity.  According to [...]]]></description>
			<content:encoded><![CDATA[<p>In 2006, Ben Goldhirsh, the son of the founder of <em><a href="http://www.inc.com">Inc.</a> </em>magazine, founded a new publication called <em><a href="http://www.good.is">GOOD</a></em>.  Written for &#8220;people who give a damn,&#8221; the magazine covers social issues, politics (from a non-partisan perspective) and sustainable living.  What&#8217;s most fascinating about this nascent medium is its business model.  All subscription fees are donated to charity.  According to <a href="http://en.wikipedia.org/wiki/Good_magazine">Wikipedia</a>, the publication has donated more than $800,000 to charity since its inception. </p>
<p>I decided to subscribe to <em>GOOD</em> a couple of months ago.  In addition to exploring a host of intriguing subjects, the publication offers a wealth of information in a very accessible manner.  For example, a full-page graphic depiction outlines which states have banned smoking in the workplace vs. restaurants vs. bars.  It also shows which states have the highest percentage of smokers.  I noticed while in Starbucks last week that they&#8217;ve published a series of <em>GOOD </em>sheets for the coffee-drinking crowd.  Each sheet tackles a different issue.  The one I picked up explained how our economy works &#8212; from the NASDAQ and NYSE to GDP and the National Deficit &#8212; and the various dimensions of the current financial crisis.  <em>GOOD </em>recently changed its <a href="www.good.is?phpMyAdmin=H7BMFC9IbJB8ok-CJrNzuK8nRAa">url</a> to drop the word magazine.  This better reflects all they do: events, a blog, videos, etc.  Critics have questioned the sustainability of this new title and characterized it as the expensive hobby of the son of a mogul.  All I know is this current issue seems to have more advertisers than many publications I read.  And we keep hearing how people are more inclined to give a damn these days.  Time will tell, but this could be the start of something good.</p>
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